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Publicity

Right of Publicity / False Endorsement

Commercial use of a person's name, voice, signature, photograph or likeness without consent — including a synthetic imitation.

Pleaded in 3 of the 98 matters on this docket

Governing law

State statutes and common law, e.g. Cal. Civ. Code 3344 and N.Y. Civ. Rights Law 50-51; federal false endorsement under 15 U.S.C. 1125(a); Tennessee ELVIS Act (2024) for voice

Damages

Under Cal. Civ. Code 3344, the greater of $750 or actual damages, plus the profits attributable to the use, punitive damages and fees. Lanham Act false endorsement can reach the defendant's profits and, in exceptional cases, fees.

Limitations period

Typically two years, but state-specific.

Reference material about publicly available law, current as of the date this file was compiled. It is not legal advice and it does not describe anyone’s particular situation. Statutes and limitations periods vary by jurisdiction and change.

Matters pleading this claim

All causes of actionThe litigation docket